Â
Â
Â
Â
Â
Â
Â
Â
Â
Luis Ernesto (Lue) Araujo is a globally recognized expert in Mindset and High Performance, known for his transformational approach and his rare ability to empower visionary leaders to build bolder, more meaningful futures.
His mission is clear: to turn current success into the launching point for new personal and business frontiers.
As the Founder and President of Boost Your Mind, Lue leads a global firm dedicated to transforming lives and businesses. He works closely with CEOs, high-performing entrepreneurs, global leaders, and executive teams to unlock their highest potential and drive extraordinary results.
What sets Lue apart is his distinctive methodology—an integration of high-performance strategies and cutting-edge leadership frameworks developed during his time as a Mason Fellow at Harvard University.
EDUCATION




Lue Araujo brings an exceptional academic background and an unwavering passion for transformational education. He holds a Master in Public Administration (MPA) from Harvard University, where he was honored as a Mason Fellow for his leadership potential and served as a Teaching Assistant in Leadership, working directly with Professor Ronald Heifetz, a global authority in adaptive leadership.
His expertise in mindset transformation was further deepened through his certification as a consultant with the Proctor Gallagher Institute, under the mentorship of Bob Proctor—one of the world’s leading voices in prosperity and abundance thinking.
Lue also completed postgraduate studies in Spain as a scholar of the prestigious FundaciĂłn Carolina. He holds a law degree from Universidad de los Andes and is a member of the Bar Association of Madrid (Ilustre Colegio de Abogados de Madrid).
PROFESSIONAL BACKGROUND




As the Founder of Boost Your Mind, Lue Araujo has revolutionized the field of personal and business development with a proprietary methodology that blends science, experience, and proven results. His unique approach combines Harvard’s Adaptive Leadership framework with advanced business performance strategies, empowering clients to achieve deep transformation and extraordinary outcomes.
With over 20 years of experience in education and leadership, Lue’s impact goes far beyond the individual level. He is Co-Founder of Prisma Education, an international education ecosystem serving over 7,000 students, linking three business schools:
- Westfield Business School in Miami, Florida
- ESIC MedellĂn in Colombia
- EIG – Escuela Internacional de Gerencia, with campuses in Granada, Málaga, and Seville, Spain
He is also a Co-Founder of the Aspen Institute Colombia, expanding his influence in thought leadership across Latin America.
Lue’s background in corporate consulting is equally distinguished. He founded CLA Consulting (now Adapsys) and Prestigio Formación Ejecutiva, where he trained over 10,000 executives across Latin America. His work with top-tier organizations—including JPMorgan, Grupo Ecopetrol, ABANCA-Banesco, Grupo Bancolombia, Nutresa, and SURA—has led to measurable cultural transformations and outstanding business results.
RECOGNITIONS




Lue Araujo’s exceptional contributions to leadership and business transformation have been honored with prestigious awards, including:
- Key to Miami-Dade County (2023) – Awarded by Mayor Daniella Levine Cava
- Certificate of Appreciation (2024) – Presented by Mayor Francis Suarez of Miami
- Distinguished Service Medal – Colombian Navy (2012) – In recognition of outstanding service and leadership
CONFERENCES




As a high-impact international speaker, Lue Araujo has inspired and transformed audiences at some of the world’s most prestigious global forums, including:
- The Platform Nigeria
- The Family Business Network
- The Aspen InstituteÂ
Â
- Rotary International
- The Babson College Golden Circle
- Banco Santander Wealth Management
His keynotes blend strategic insight with transformational experiences, equipping participants with practical tools to elevate their leadership, build resilience, and achieve extraordinary results.
LEGACY: RESILIENCE AND PURPOSE




Lue Araujo’s transformational methodology is deeply shaped by an extraordinary personal experience: the kidnapping of his father by the FARC and his historic escape after six years in captivity—the first person to survive and flee from such imprisonment.
This life-altering chapter forged Lue’s unique understanding of human resilience and untapped potential, showing him that even the most extreme adversity can become a catalyst for exponential growth.
Rooted in this profound experience, Lue’s approach to mindset transformation enables him to connect deeply with leaders facing their own defining challenges. His strategies—proven under the most extreme circumstances and refined through work with hundreds of high-performing leaders—equip clients with the mental strength and strategic clarity needed to achieve extraordinary results.
If this story resonates with you—if you’re ready to turn challenge into purpose and success into significance—there’s a seat at the table.Â
Join our insider list and get powerful strategies, exclusive content, and key updates about our programs—designed to help you unlock your full potential and achieve bold results.

Join Lue for a powerful coffee conversation and explore if this transformational journey is the right next step for you.
READY FOR SUCCESS — AND CREATING WHAT’S NEXT?